The Giorgio Tesi Group bases its marketing and communication strategies on a fundamental concept: each plant must tell a story.

It is the story of the culture, arts and traditions of a region that produces the finest plants in the world, because behind every plant are centuries of history and skilful hands that have inherited the talent and experience of generations that have built a model of beauty: Tuscany.

It is the story of a family who love their native land and feel so proud of it that they wanted to make it known throughout the world through NATURART, a territorial marketing magazine distributed to 54 countries and the pride of the local area.

It is the story of places and of people that have designed landscapes and place of beauty in Tuscany, who can be found in www.discoverpistoia.it, a local marketing portal that the company has created in association with the Region of Tuscany.

Thus beauty and roots are the lifeblood of the communication and added value of every plant from the Giorgio Tesi Group, which come with the values and passions of places that symbolise beauty, art and Tuscany. The plants become the vehicle of an artistic, cultural and scenic beauty particular to one area and, at the same time, express a universal and unifying aesthetic value, being free from any religious, cultural or subjective connotations.

Giorgio Tesi Group is expecting you at the renovated IPM ESSEN 2018

In 2018, visitors to the 36th IPM Essen, the main international horticultural fair, scheduled for 23-26 January, will be able to appreciate some of the areas in the new Messe Essen that were affected by last year’s renovation...
Read all >>